Point-of-sale or also known as POP (Point-of-Purchase) advertising is category in Marketing communication specialized for sales promotion to attract shoppers. This kind of advertising serves as a promoter-reminder for the loyal customers and also can be used for promotion of special events. The goal is to create short-term impact preserving the long-term brand name and short increase of selling products. The POS communication attempts to influence customer buying decisions, and also presenting the products to new customers to convey primary brand benefits. In today’s Advertising industry using the latest technology, creativity overcomes the standards.

The most talked  about vector illustration app in open-source community and beyond, the well-known Inkscape. There is no dilemma in using this open-source and free application for Graphic Design work. This latest version of Inkscape is very-very nice and workable.

Inkscape: An Open Source vector graphics editor, with capabilities similar to Illustrator, CorelDraw, or Xara X, using the W3C standard Scalable Vector Graphics (SVG) file format.

The most recognized outdoor type of advertising is the Billboards. One of the Business aspect about Billboards is the increase of name (brand) recognition and sell products. The dimensions of the Billboards are usually different from one continent to another, but the most recognizable sizes are the 4 x 3 m and the 6 x 3 m (~ 5 x 2.5 m) and the US famous “Bulletins” 48′ x 14′, 24′ x 12′, 40′ x 10′, etc.

Very important fact about billboards is the quality of the print. For cost effective saving the billboards are usually printed in low resolution (30-60dpi), but there is no need for bigger quality. This outdoor media is created to be perceived from long distance and from passing by, so in order to see this low res print we need to be at least 2 or 3 meters (6 feets) distance from the billboard and standing there for 1-2 minutes.

This year we are witnesses of Vancouver 2010 Winter Olympics taking place in Canada. The idea behind the Olympics Games is to collect the best athletes from all over the world and show to everyone the real euphoria and spirit. This euphoria is presented to the world by media (television/radio/internet) and the visual communication representing the whole event. This creative process is very challenging and takes great deal of creativity and research. Through this visual art the world will discover the beauty and the personality of the country that the games are taking place.

The article is devoted to Vancouver 2010 Olympics and the Creative Team behind the scenes. This identity features many illustrated textures drawn from Canada’s natural and urban environments as well as its rich cultural diversity. All creative elements of the graphic identity were developed by VANOC’s in-house design team, with one key texture created by local aboriginal artist Xwa lack tun.

Transmoflection – Vancouver2010

A small list and remainder of the places on the web where everyone can find free and stylish icons to download. The list is my personal choice and I also use these resources for free icons to use. Hope you will find useful and resourceful the list and use it wisely. Great thanks for the people that create icons and give us the choice to download for free.

DryIcons