Effective Usage of Indoor Advertising

06
2010

This type of communication has a very interesting approach. This does not mean that is different from the others advertising models, it’s just a derivative from Outdoor Advertising. The basic concept for Indoor Advertising is to use the restaurant/bar restroom as an advertising environment. Wall posters placed in restroom with chances of being perceived around 60-80% accuracy. This wall poster is usually the size of A3 paper placed in a frame attached to the wall.

Restroom Advert Frame

This paper size is usually the most used one as a result of economic savings in the company, but the size can be as big as the wall frame is. The communication to the audience is very simple. While the visitor is spending time in the bathroom there is nothing to see, there are just the bathroom walls. Adding poster on the restroom wall (like picture/painting on the wall) the level of comfort is up, plus bigger chances for someone to see it. This means that you have bigger selling power and effective approach in communication with the customer.

Before choosing this model of advertising, there must be a research done. Indoor Advertising in restrooms is usually divided in male and female audiences. Most of the bathrooms in restaurants, hotels, bars, etc. are separated by gender. Restroom ads can target a gender with 100% accuracy.
Also there is another pattern, the people that enter these bathrooms usually like to spend money. Targeting this audience means better communication and bigger chances for selling your product.

One thing is important. The poster should provoke cheerful emotions, happy feelings, wow effect containing impressive graphics and should be printed in high quality. Restroom ads are seen from close up and must not generate horror effect or fear in targeted audience.

The fact that Indoor Advertising is used inside, the use of Display Banners and Indoor Billboards is possible and used in most of the filming industry usually in theaters or events like big expos and fairs.

Also using LCD TV screens as video advertising in restroom can be easily implemented.