The Future of Magazines is Tablet Based

05
2010

The future brings to us new way of reading magazines in the old fashioned hand-holding style, but now we are in the Tablet era. Having this way of reading digital magazine or any newspaper out there is more exiting and more interactive in all cases. The editors like to call this experience “Rich Media Magazine Experience” and I agree to that. The idea behind this type of reading and presenting news or written material must evolve, so I think for now this is the best way to bring the old fashioned reading magazine style to the readers, but upgraded. Soon in order to enjoy the full potential of reading quality magazines we’ll have to have a Tablet (iPad, HP Slate, Asus Eee Tablet, etc.) or similar product available on the market. Little investment that will bring us the books back in our hands, accompanied with the browsing and using the Internet. Already bunch of magazine editions announced the release of Tablet based magazine issue that brings the readers experience up to the next level, even greater from the paper way of reading it.

sportsIll_digital

Video about Time Inc.’s Sports Illustrated, the future of digital magazine experience demo:

Advertising

This is also new platform for Advertising and Ads, which is more challenging and more media oriented. Digitalising of the Magazines also means implemented video in content, image gallery, music or social network integration directly into your reading experience. The static Ads that we remember will become interactive with great effects and multimedia content. This way of advertising will help customers to find out more about the products that are presented, but also the company that is selling will bring the trust closer to the potential customer. Social media integration in the digital magazine is the big step forward in sharing news and quality content.