This year we are witnesses of Vancouver 2010 Winter Olympics taking place in Canada. The idea behind the Olympics Games is to collect the best athletes from all over the world and show to everyone the real euphoria and spirit. This euphoria is presented to the world by media (television/radio/internet) and the visual communication representing the whole event. This creative process is very challenging and takes great deal of creativity and research. Through this visual art the world will discover the beauty and the personality of the country that the games are taking place.

The article is devoted to Vancouver 2010 Olympics and the Creative Team behind the scenes. This identity features many illustrated textures drawn from Canada’s natural and urban environments as well as its rich cultural diversity. All creative elements of the graphic identity were developed by VANOC’s in-house design team, with one key texture created by local aboriginal artist Xwa lack tun.

Transmoflection – Vancouver2010

The Official Vancouver2010 Web Site:

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